Schools
What Should a Modern School Website Include?
School websites serve two audiences with opposite needs. Most serve the current families well and quietly lose the prospective ones.
6 min read
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Insights · Schools
Schools insights
Admissions-focused website strategy for K-12, private, independent and early years schools.
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Schools
How Schools Can Improve Admissions With Better Website UX
Most school sites are built for existing families. Prospective parents need a different path, and rarely get one.
6 min read
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Schools
What Parents Actually Look for on a School Website
Schools tend to publish what they want to say. Parents arrive with a different and fairly consistent list.
5 min read
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Coming next in this series
Guides we are working on for this industry.
- School Website Design: Essential Features for Parents and Students
- School Website Accessibility: What Schools Should Consider
- How to Build a High-Converting School Admissions Page
- How Much Does a School Website Cost?
- School Website Redesign: How to Plan the Project
- How to Write Program Pages That Help Parents Choose
- Making School PDFs and Documents Accessible
- Should Your School Website Publish Tuition Fees?
- How International Schools Can Support Relocating Families Online
- Using Photography and Video to Show School Life Honestly
- How AI Can Help Schools Answer Admissions Questions
- Separating Current-Family and Prospective-Parent Journeys
Build a Better School Admissions Experience
Tell us how your customers actually buy and we will tell you what the website needs to do.
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